Organic and local search for the terms people actually type when they go looking for a private assessment, plus the pages they land on.
Assessment clinics
The demand is already there. Most of it never reaches you
Assessment patients have usually waited years, have already decided to pay, and work down a list of clinics in one sitting. Being found and answering first is worth more here than almost anywhere. We run the search, the campaigns and the front desk as one system, so the enquiry you paid for doesn't end at a voicemail.
The outcome
More of the people already looking for you actually reach you
Assessment is a considered, high-value, self-pay decision, and the person making it has usually been waiting a long time to make it. They rarely leave a message and they rarely try twice. So the clinic that appears when they search, and picks up when they ring, tends to be the clinic that assesses them. Both halves of that are buildable, and most clinics have neither.
56.6%of UK clinics we called reached no human at allFunnelsmiths outreach study, 346 clinics, 2026
96%were still unreachable on a second attempt73 of the 76 clinics we called back
Found, brought, kept
Three jobs, one build, nobody else to blame
Paid search aimed at the moment somebody decides to stop waiting. The ad and the page underneath it are one build, so they say the same thing.
Every call, form and message answered and booked, including the evenings and weekends when most of these enquiries are actually made.
What we put in
- Search built on assessment intent
- Somebody searching for a private ADHD assessment is not browsing. The terms are specific, the intent is immediate, and the competition is mostly clinics that have never looked at what they rank for. We build the pages and the profile that put you in front of that search.
- Campaigns you own the account for
- Paid search runs in your own Google Ads account, on your own card. You keep the account, the history and the data if we stop working together, which is not how most agencies structure it.
- Every enquiry answered, whenever it arrives
- These enquiries cluster in evenings and at weekends, because that is when somebody finally sits down and does something about it. The system answers then, captures what is needed, and books the assessment rather than promising a call back.
- Waiting-list and reassessment recall
- People who enquired and were not ready, and people due a review, are the cheapest appointments in the practice. Both are chased on a schedule instead of when somebody remembers.
- Anything clinical goes to a person
- Nothing automated makes a clinical judgement or answers a question about diagnosis, medication or suitability. Those route to your team with the details already captured. This is a fixed limit, not a gap we intend to close later.
What it’s worth
What one recovered assessment is worth
Use your own numbers rather than ours. Take your fee for a full assessment, and the share of enquiries that currently reach a human first time. On a four-figure assessment, recovering a single enquiry a month usually covers the whole system, which is why we would rather show you the arithmetic on your own figures than quote a percentage.
The cost of the gap is the enquiry that arrived at half past seven on a Thursday, rang out, and booked somewhere else that evening. It never appears in your reporting, because an unanswered call leaves no record.
How it’s built
Registered to your clinic, not to us
The phone numbers, the ad account, the patient records and the automations sit in accounts in your clinic's name. If we stop working together, nothing switches off and nothing needs exporting. For a service holding assessment data, where the relationship with the patient outlasts any supplier, that matters more than usual.
- Registered to your businessThe numbers, the database, the automations, the website and every call record sit in accounts in your organisation's name.
- We hold access, not ownershipOur route in is a permission you grant, and one you can withdraw without anything stopping.
- If we stop working togetherThe system keeps running and nothing has to be exported, because none of it was ever somewhere else.
What it takes
How to start
Run a free Leak Check. We contact your clinic the way a patient would, by search, by phone and by web form, and score what we find across visibility, capture and follow-up. You keep the findings whether or not you work with us.
What owners ask first
How do private assessment clinics get more patients?
Two things, in this order. Being findable at the moment somebody decides to stop waiting for an NHS appointment, and answering when they make contact. Most clinics in this sector have never measured the second one, and it is usually the cheaper of the two to fix.
Do you run the advertising as well, or only the phone system?
Both, and this is the only clinic type where we currently run the whole chain. The search campaigns, the pages they land on and the system that answers the enquiry are one build by one team. What we will not do is run ads for a clinic that cannot answer the phone, so the enquiry handling goes in first.
Whose Google Ads account does the spend run through?
Yours, on your own card, always. We build and manage the campaigns inside it. That means you can see every pound as it is spent, and you keep the account and its history if we stop working together.
Will an automated first answer put assessment patients off?
It is answering calls that currently reach nobody, so the comparison is an answer against a ring tone rather than an answer against your receptionist. It says plainly what it is, takes the practical details and books the assessment. Anything clinical goes to your team.
We already have a long waiting list. Why would we want more enquiries?
Then you probably do not, yet. The first job is usually the other half: making sure the enquiries you already get are answered, booked and kept, and that the people on the list who went quiet are followed up. We would say so on the first call rather than sell you advertising you do not need.
What does it cost?
It depends on enquiry volume and how much of the chain you want, and the tiers are published so you can see where you would land before anyone books a call. Advertising spend is always separate and always on your own account. The Leak Check is free and the findings are yours regardless.
Free · No install · Results in 48 hours
Find out what's recoverable in your clinic
We mystery-shop your clinic the way a patient would, by search, phone and web form, then show you the patients you could be winning. Scored on three things: are you found, is the enquiry answered, does anyone chase it.