Paid search
Google Ads for clinics, pointed at the treatments you actually want
Paid search reaches somebody at the moment they have decided to do something about a problem, which is the highest intent you will ever buy. We run the campaigns, build the pages they land on, and answer the enquiries they produce, as one thing rather than three suppliers.
The outcome
Intent is the whole reason paid search is worth its cost per click
Somebody typing the name of a treatment and the name of your town has already decided. They are not browsing, they are choosing. That is why the click costs what it does, and it is also why wasting the enquiry it produces is so much more expensive here than anywhere else: you paid a premium for a person who was ready, and then nobody picked up.
What we run, and what we refuse to run
- Campaigns built around what a treatment is worth
- Not around search volume. A treatment worth £2,000 and one worth £80 do not deserve the same bid, and most clinic accounts are structured as though they do.
- The page the advert lands on
- Built by us, in the same build, asking for the enquiry rather than describing the clinic. Sending paid traffic to a general page is the single most common way a clinic concludes that Google Ads does not work.
- The enquiry answered when it arrives
- Including at nine in the evening, which is when a large share of paid clicks happen. Captured, answered instantly, qualified and routed to the right person.
- Spend on your own account
- The advertising budget goes to Google from your account, not through us. You can see every penny of it, and you keep the account and its history whatever happens to our relationship.
What it’s worth
The cost that matters is per patient, not per click
A cheaper click that nobody answers is more expensive than a dear one that gets handled. Work it out from your own numbers: what you spend, how many enquiries it produces, what share reach a human, and what a first assessment is worth. The answering rate sits in the middle of that sum and is usually the term nobody has measured.
Spending £1,000 a month to generate twenty enquiries is £50 an enquiry. If half never reach a human it is £100 a patient conversation, for exactly the same spend and without anything appearing to be wrong.
How it’s built
Your account, your data, your history
Campaigns are built inside an account registered to your clinic. If we stop working together the account, the conversion history and the learning stay with you. An advertising account you cannot take with you means starting from zero with the next supplier, and starting from zero is expensive.
- Registered to your businessThe numbers, the database, the automations, the website and every call record sit in accounts in your organisation's name.
- We hold access, not ownershipOur route in is a permission you grant, and one you can withdraw without anything stopping.
- If we stop working togetherThe system keeps running and nothing has to be exported, because none of it was ever somewhere else.
What it takes
We will not point a budget at a clinic that cannot answer the phone
That is not a sales position, it is arithmetic: paid traffic into a clinic with an answering gap burns your money and our reputation in the same month. The enquiry handling goes in first, in the same engagement, never as a separate project you get sold later. If you want the advertising on its own we are the wrong firm and will say so early.
What owners ask first
How much should a clinic spend on Google Ads?
Enough to get statistically useful data on the treatments that matter to you, which depends on your area and your competition rather than on a rule of thumb. We would rather start narrow on your highest value treatment and widen once it is working than spread a budget thin across everything you do.
Why is our cost per click so high?
Usually because the campaign is bidding on broad terms where intent is mixed, or because a low quality score is inflating the price of every click. Both are fixable, and both are visible in an account audit before anyone spends anything new.
Do we need a separate landing page?
Almost always. Sending a paid click to your homepage asks a person who searched for one specific thing to find it themselves, and most will not. The page is part of the build rather than an extra.
Can you take over our existing account?
Yes, and we would rather do that than start again, because the conversion history has value. What we will not do is keep running a structure we think is wrong without telling you what we would change and why.
How quickly will we see enquiries?
Within days, which is the honest advantage of paid over search. Whether those enquiries become patients depends on what happens when they arrive, which is why we measure the answering before we spend anything.
What if the ads are not the problem?
Then the Leak Check will say so and we will tell you. If your visibility is fine and your enquiries are leaking at the front desk, spending more on advertising is the most expensive way to not fix that.
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Find out what's recoverable in your clinic
We mystery-shop your clinic the way a patient would, by search, phone and web form, then show you the patients you could be winning. Scored on three things: are you found, is the enquiry answered, does anyone chase it.